Calphalon Premier Collection
At Newell Brands, I was responsible for overseeing the creation of dynamic assets across digital, video, social, print, and packaging for product launches. My focus was on ensuring that every detail — from photography and color to typography — aligned with each brand’s unique identity. One of my proudest projects was the Calphalon Premier Collection, designed specifically for aspiring home chefs who want to build their confidence in the kitchen while exploring new recipes and cooking techniques.
Calphalon Premier Cutlery
My position at Newell Brands required overseeing brand strategy across multiple video projects. This video involved close collaboration with the video animators and editors. I also managed a creative team of art directors, designers and copywriters throughout this process.