Art Direction
Newell Brands

My current role at Newell Brands involves managing a creative team that delivers initiatives from concept to delivery. I also oversee design for marketing channels including email, social and landing pages. This innovation was a partnership with one of my direct reports. We worked together from storyboards/shot lists through post production.

Art Direction
QVC

My primary responsibility while working at QVC was to create original lifestyle photography that supports any Today’s Special Value® for the cook & home decor categories. I was assigned between five and ten brands per month. The presale for this TSV® earned three times the projected daily revenue and sold out on the day of the event.

Art Direction
QVC

The animation for this Home Reflections™ TSV® did extremely well with retargeting customers and earned a $4.93 ROAS per $1 spent.

Art Direction
QVC

My primary responsibility while working at QVC is to create original lifestyle photography that supports any Today’s Special Value® for hard goods. This TSV® was the kickoff for a garden event.

Art Direction
QVC

My primary responsibility while working at QVC is to create original lifestyle photography that supports any Today’s Special Value® for the fitness category. I am assigned between five and ten brands per month. The shot was a successful use of a duratran on a set.

Art Direction
QVC

My primary responsibility while working at QVC is to create original lifestyle photography that supports any Today’s Special Value® for the hard goods category. The animation did extremely well and attracted 500 new names.

Art Direction
QVC

My primary responsibility while working at QVC is to create original lifestyle photography that supports any Today’s Special Value® for hard goods.